Advanced Market Research: Process, Data and Methods

Derived from: Springer's A Concise Guide to Market Research
Advanced Market Research: Process, Data and Methods
  1. Home
  2. Our Categories
  3. Marketing, Customer Relations, and Sales Courses
  4. Advanced Market Research: Process, Data and Methods
Download Brochure (PDF) Print PDF

The Advanced Market Research Course: Process, Data & Methods Overview:

In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniques, addressing both quantitative & qualitative market analysis. This unparalleled IBM SPSS market analysis course offers in-depth SPSS statistics for marketing, illuminating how to conduct market research using SPSS effectively.

 

Target Audience:

  • Market Analysts
  • Marketing Strategists
  • Data Scientists focused on Marketing
  • Business Development Executives
  • Consumer Behavior Analysts
  • Product Managers

 

Targeted Organizational Departments:

  • Marketing & Strategy
  • Business Development
  • Market Research & Analysis
  • Data Analytics

 

Targeted Industries:

With ever-evolving consumer preferences, industries such as Retail, E-commerce, FMCG, and Tech would immensely benefit from the course. Regulatory nuances in Healthcare, Financial Services, and Real Estate make understanding market research crucial.

 

Course Offerings:

By the end of this training course, participants will be able to:

  • IBM SPSS market analysis
  • Quantitative & qualitative market analysis techniques
  • Comprehensive market research guide principles
  • SPSS statistics for marketing
  • Advanced market research techniques using SPSS

 

Training Methodology:

A balanced amalgamation of theoretical understanding and practical application, this course emphasizes real-world SPSS market research case studies. Engaging interactive sessions, hands-on SPSS tutorials, and group work centered on real marketing challenges ensure holistic learning. Regular feedback sessions, fortified with data collection & analysis in market research, further the learning curve.

 

Course Toolbox:

  • Market Research Workbook with SPSS Templates
  • Comprehensive Market Research Guide e-Book
  • Access to online resources: tutorials, case studies, & datasets
  • Checklist: SPSS Market Research Best Practices
  • SPSS for Marketing Analysis e-manual

 

Course Agenda:

Day 1: Understanding the Basics

  • Topic 1: Introduction to Market Research
  • Topic 2: The Nature of Markets
  • Topic 3: Ethical Considerations in Market Research
  • Topic 4: Basics of Data Collection
  • Topic 5: Market Research Tools and Techniques
  • Reflection & Review: Insights and Key Learnings from Day 1

 

Day 2: The Process and Types of Data

  • Topic 1: The Market Research Process
  • Topic 2: Types of Data: Primary vs. Secondary
  • Topic 3: Quantitative and Qualitative Data Distinctions
  • Topic 4: Data Collection Methods
  • Topic 5: Measurement and Scaling
  • Reflection & Review: Importance of Structured Research and Data Types

 

Day 3: Gathering and Describing Data

  • Topic 1: Accessing and Utilizing Secondary Data
  • Topic 2: Primary Data Collection Techniques
  • Topic 3: The Workflow of Data Processing
  • Topic 4: Introduction to Data Analysis Tools (e.g., SPSS)
  • Topic 5: Basics of Descriptive Statistics
  • Reflection & Review: Deep Dive into Data Gathering and Description

 

Day 4: Hypothesis Testing and Regression Analysis

  • Topic 1: Fundamentals of Hypothesis Testing
  • Topic 2: Dive into ANOVA
  • Topic 3: Basics of Regression Analysis
  • Topic 4: Conducting and Interpreting Regression
  • Topic 5: Data Requirements for Regression Analysis
  • Reflection & Review: Exploring Hypothesis and Regression Analysis

 

Day 5: Advanced Analysis and Recap

  • Topic 1: Factor Analysis Overview
  • Topic 2: Principal Components Analysis
  • Topic 3: Advanced Data Interpretation Techniques
  • Topic 4: Review of Key Analysis Methods
  • Topic 5: Market Research Recap and Summary
  • Reflection & Review: Final Thoughts and Future Learning Goals

 

How This Course is Different from Other Market Research Courses:

At the heart of this offering is a fusion of traditional market research methods and advanced SPSS techniques. Unlike generic courses, it is meticulously tailored for modern-day challenges, bringing together quantitative & qualitative market analysis. Real-world SPSS market research case studies provide an edge, ensuring practical applicability. It isn't just another course; it's a comprehensive market research guide.

credits: 5 credit per day

Course Mode: full-time

Provider: Agile Leaders Training Center

Download Brochure (PDF) Print PDF
Loading events...
Image Location Dates Duration Mode Price Actions
London London Week 42, 2026
12 - 16 Oct 2026 		5 Days Onsite €5,700
Vienna Vienna Week 42, 2026
12 - 16 Oct 2026 		5 Days Onsite €5,700
Doha Doha Week 43, 2026
25 - 29 Oct 2026 		5 Days Onsite €5,500
Seoul Seoul Week 46, 2026
09 - 13 Nov 2026 		5 Days Onsite €10,000
Dubai Dubai Week 47, 2026
16 - 20 Nov 2026 		5 Days Onsite €4,500
Kuwait Kuwait Week 48, 2026
29 Nov - 03 Dec 2026 		5 Days Onsite €5,500
Vienna Vienna Week 51, 2026
14 - 18 Dec 2026 		5 Days Onsite €5,700
Milan Milan Week 53, 2026
28 Dec 2026 - 01 Jan 2027 		5 Days Onsite €5,700
Istanbul Istanbul Week 01, 2027
04 - 08 Jan 2027 		5 Days Onsite €4,500
Barcelona Barcelona Week 01, 2027
04 - 08 Jan 2027 		5 Days Onsite €5,700
Prague Prague Week 02, 2027
11 - 15 Jan 2027 		5 Days Onsite €6,000
Madrid Madrid Week 03, 2027
18 - 22 Jan 2027 		5 Days Onsite €5,700
Sharm El-Sheikh Sharm El-Sheikh Week 04, 2027
25 - 29 Jan 2027 		5 Days Onsite €4,100
Tokyo Tokyo Week 05, 2027
01 - 05 Feb 2027 		5 Days Onsite €10,000
Johannesburg Johannesburg Week 05, 2027
07 - 11 Feb 2027 		5 Days Onsite €6,000
Paris Paris Week 06, 2027
08 - 12 Feb 2027 		5 Days Onsite €5,700
London London Week 07, 2027
15 - 19 Feb 2027 		5 Days Onsite €5,700
Amsterdam Amsterdam Week 07, 2027
15 - 19 Feb 2027 		5 Days Onsite €5,700
Rome Rome Week 08, 2027
22 - 26 Feb 2027 		5 Days Onsite €5,700
Istanbul Istanbul Week 09, 2027
01 - 05 Mar 2027 		5 Days Onsite €4,500

Frequently asked questions

What does this course cover?

The Advanced Market Research Course: Process, Data & Methods Overview:In the contemporary corporate landscape, understanding market dynamics is pivotal. 'A Concise Training to Market Research' bridges this need, providing a comprehensive market research guide tailored to leverage IBM SPSS Statistics. The course integrates advanced market research techniqu…

Are training dates available?

Yes. Available dates and destinations are listed in the course dates section on this page.

How can I register?

Choose an available date on this page and complete the registration form, or send a programme enquiry.

Can I download the course brochure?

Yes. Use the brochure download link provided on this page.

footer.svg